Winning hearts and minds: A commentary on circular cities

Abstract

There is growing interest in the concept of the circular city, which looks to embed the principles of the circular economy across all urban functions. This commentary paper outlines the concept of the circular city, explores how 3 European cities, namely, Amsterdam, London, and Paris, are currently looking to develop a vision and an action plan for the transition to a circular city, and offers some general reflections on the role public relations and communications may play in the transition process. The findings reveal that each of the action plans has its own distinctive flavour but that a number of common elements can be identified. The paper suggests that public relations and communications will have an important role to play to in raising and building awareness and changing attitudes, with the ultimate goal of changing behaviour, within the corporate world and amongst public sector decision makers and policy makers and the general public.