Winning Coverage in the U.S. Senate

Abstract

Most scholars agree that news coverage of politics is the product of complicated interaction between journalists and politicians. Yet, we know little about how the interaction affects the coverage. Our analysis examines U.S. senators' press events and subsequent national network coverage from 1980–1996. Our evidence suggests that all senators can increase journalists' interest in their press events by carefully choosing the type of event and which politicians attend. In turn, such interest often translates into actual news stories, although that coverage is not guaranteed. Thus, senators can structure press events in order to increase the likelihood of coverage, but reporters understandably resist their attempts to do so. As a result, the most newsworthy press events require senators to give up control over content, creating more potential for revealing unexpected information.