Abstract
This case study outlines various challenges entrepreneurs face regarding onboarding farmers, adopting technology, and funding. The case begins with the background information of Mr. Pawar, the owner of Wingrow Agritech, an overview of the Indian agricultural market, and the company’s journey since its inception. The case ends with probing questions associated with challenges in the business. The COVID-19 pandemic acted as a boon for his business for a short period. But the challenge was to survive later. The entrepreneur was aware of the huge scope and potential of the Indian Agri market. The case highlights the owner’s dilemma for survival and standing his business in adverse scenarios.
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