Abstract
The purpose of this paper is to analyze the Romanian wine growing heritage, with an impressive historical past and the rich cultural heritage and traditions related to wine, to highlight the considerable potential in terms of development of wine tourism in Romania, factors that attract and motivate this new form of tourism, respectively planning a network of traditional themed routes in the region of Dealu Mare, emphasizing the significant parameters needed for a successful organization of this network. The analysis of the wine tourism situation in Romania and identification of factors with important role in attracting and motivating the wine tourists represents an important step in the field of wine research, through knowledge of the economic efficiency of production in wine-growing farms, finding the possibility to increase the effectiveness of investment in this area, which will allow everyone to realize the possible recommendations for the future.
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