Abstract
This study aims to link the environmental challenges faced by the wine sector with the wine tourism dynamic in winegrowing regions. It aims to understand how wine tourism can enhance and promote environmentally friendly actions and biodiversity in vineyards. The research covers various stakeholders and scales. It examines how highlighting agroecological practices in the wine tourism offer (in particular maintaining and/or enhancing biodiversity) can simultaneously interest tourists, benefit winegrowers and promote the ecological transition of these regions.
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