Abstract
There has been a growing interest in wine festivals and events globally. This is due to the perceived positive benefits wine festivals and events bring to cities, towns, regional locations, and wine regions. To identify gaps in wine tourism research, a systematic literature review on wine festivals and events was undertaken to identify any research themes. The findings of the study suggest future directions for wine festivals and events research, and highlight important implications for the tourism industry, gastronomy practitioners, and policymakers regarding artificial intelligence, climatechange, and innovative entrepreneurship practices.
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