Abstract
ABSTRACT Perceived privacy risk is one reason that consumers do not always provide crucial personal information to firms online. This research reports on an experimental investigation into the role of two important factors–privacy statements and brand strength–likely to affect perceived privacy risk and willingness to provide personal information. Using realistic webpages as stimuli, we find that privacy statements do little to ease consumer concerns about the disposal and use of personal information whereas longer term measures strategic options such as developing a stronger brand image have a strong affect, even to the extent that consumers become willing to provide their personal information to websites with a strong brand name yet unwilling to share their personal information with websites with a weak brand name.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
