Abstract
Several factors have been identified as determinants of willingness to pay (WTP), including socio-economic and environmental elements. The present article aims to investigate the influence of individual social capital on willingness to pay for environmental goods. In particular, through an empirical study, a multi-dimensional measurement of social capital is conducted and its influence on WTP for water quality improvement is explored. According to the results of the survey it is observed that social capital is a significant explanatory parameter of WTP.
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