Abstract

When the Commercial Development Association gave out its annual honor award in New York City last week to William L. Spliethoff, it was primarily for his early commercial development work at General Mills Chemicals. (The unit since has been acquired by Henkel, a privately held West German chemical company, and renamed Henkel Corp.) The award also recognized the strong support the 55-year-old Spliethoff, now an executive vice president, has given commercial development on an international scale during his 22 years with the acquired firm. It also could be a salute to his latest additional assignment as senior vice president of Henkel of America, the holding company intermediary between Henkel Corp. in Minneapolis and Henkel corporate headquarters in Dusseldorf, West Germany. His primary concern will be commercial development and strategy on a long-term, corporate level. That's quite a path for a fellow who started out in the lab doing fundamental research on the textile fibers that ...

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