Abstract
The thought of William James, due to its pragmatically-inclined and contextually-engaged character, would seem to hold great resources for normative subfields of philosophy such as business ethics. Yet not much research has been done on what James could tell us about substantive topics in business ethics, or in terms of the methodology of ethics research. I start such an exploration by examining the concept of the ideal in James's work and how it can be a conscious and vivid way of infusing activity with a larger significance, solving the problems James notes about current orientations toward activity that are driven by mere habit. I tie this analysis into two important issues in business ethics: the debate over what integrity is and the concern over the differing methods used in business ethics research.
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