Abstract
ABSTRACT Tourism is a cornerstone of Australia’s economy. As highly publicised bushfires rage throughout the country, it is essential to consider the effects of this crisis on Australia’s tourism industry. This practical paper explores Chinese outbound tourists’ responses to the catastrophe. Three themes (climate change and bushfires, coping strategies when travelling in bushfire areas, and concerns about news coverage of government’s actions regarding bushfires) reveal how the disaster has influenced tourists’ travel-related perceptions of Australia as an overseas destination. Findings offer new insights for tourism stakeholders in destinations experiencing disastrous events. Future research directions are also discussed.
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