Abstract
Thailand is the biggest manufacturer of trucks and cars outside of Japan and China in Asia. Many had reported that "smart" technology especially that which leads towards driverless or autonomous vehicles will be the most important single development that will affect the automobile industry both domestically and globally. Hence this research is therefore on the readiness of Thai car owners to adopt the new technology and the intention to purchase a smart car in the near future. Specifically, it is a case study on the influential factors affecting the intent to purchase a smart car by owners of a top Japanese brand in Bangkok. A questionnaire survey was conducted on 385 existing car owners of the Japanese brand under consideration in metropolitan areas of Bangkok and the data returned analyzed by multiple linear regression. The outcome of the research pointed towards ‘Self-identity” and ‘Emotional connection’ as the most influential factors towards the intent to purchase a smart car.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: International Journal of Engineering & Technology
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.