Abstract
ABSTRACT The case presents the background of the Wharf Hotels (WH) and its two brands, namely, Niccolo Hotels and Marco Polo Hotels. This case discusses the various initiatives that Dr. Jennifer Cronin, President of WH, and her Executive Committee have rolled out in marketing, human resources and business development since Dr. Cronin became President. Moreover, the challenges faced by WH and the available opportunities are identified. Based on the information presented in this case, students can assess whether WH has the resources and capability to build sustainable competitive advantages to transform into a preferred international hotel brand among its important stakeholders.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
