Will the Process of Creation Impact the Viewer’s Appraisal of the Creativeness of Artificial Intelligence Artworks?

Abstract

At present, artificial intelligence products and programs are widely utilized in every aspect of people’s daily life, including artistic creation. The viewer usually sees the outcome rather than the process in the case of artworks. However, the production process of an artistic work often influences the viewer’s appraisal of the creativity of the work. Nowadays, however, most studies concentrate on artificial intelligence artwork performance while ignoring the process of creation. This study conducted experiments with the ARS scale on the theoretical basis of schema theory to analyze whether there is any difference in the viewer’s appraisal of artistic works after realizing the process of artistic creation. The goal is to examine whether the process of creation can influence the viewer’s appraisal of creativity on the outcome generated by artificial intelligence. The results show that the appraisal of artificial intelligence artistry is influenced by the creative process to a certain extent, and the appraisal of the works with more diversified colors are affected more than those with monochrome color.