Abstract
Amazon, Apple, Facebook and Google are examples of entrepreneurial companies that have grown from very humble beginnings to become global behemoths. [...]recently, such companies have been viewed with near universal approval because they appear to satisfy a need and to do so with great efficiency. For its part, the Department of Justice (DoJ) filed an antitrust lawsuit against Alphabet – the parent of Google – in October 2020 which accused it of signing a secret deal with Apple and other smartphone vendors. [...]the DoJ claimed that up to 90% of total searches and 95% of mobile searches in the USA were being done via Google. [...]when all is said and done, the ability to find anything you need on Amazon, especially in a world of COVID-19 where physical shopping is discouraged, and to get it delivered at incredible speed without leaving home, is a service to which most consumers are rather attached.
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