Will Product Packaging Density Affect Pre-Purchase Recognition?

Taebeum Ryu,Jaehyun Park

doi:10.3390/foods8080352

Taebeum Ryu, Jaehyun Park

Open Access

https://doi.org/10.3390/foods8080352

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Abstract

This study analyzed preference and satisfaction according to the weight and size of products in order to understand how the size-weight illusion (SWI) occurs in affect. Perceived weight is known to be affected not only by the weight of the object, but also by its size, color, and material. A total of 54 participants took part in the experiment. Nine kinds of cookie boxes were prepared by combining three sizes and three weight levels of confectionery products. Participants were asked to rate the perceived weight of the cookie box by the modulus method and evaluate the preference and the satisfaction of the weight by using the semantic differential (SD) scale of 11 points. The results showed that SWI occurred in terms of the perceived weight of cookies boxes like previous studies; however, SWI appeared only partially in affect. The preference and satisfaction did not increase after a certain weight, and the limits of weight were different according to the size of cookie box. These results can be referred to determine the weight and size of a product for affective design and especially utilized for the package design of cookie boxes.

Highlights

As the development of technology increases the functionality of products and the consideration of usability becomes more common, the importance of user experience (UX) in product design increases.interest in users’ affective satisfaction is growing [1,2]
The results of the repeated measures analysis of variance (ANOVA) to determine the effect of weight and size on the perceived weight, preference, and satisfaction were significant (Table 3)
This means that the perceived weight, which is the sensory dimension, is mainly determined by external stimuli, while the affective dimension, preference, and satisfaction are determined by internal factors, such as cognitive experience, as well as external stimuli

Summary

Introduction

As the development of technology increases the functionality of products and the consideration of usability becomes more common, the importance of user experience (UX) in product design increases.interest in users’ affective satisfaction is growing [1,2]. Users’ basic affects with respect to the product are unconsciously determined by the product characteristics as detected by the various senses [3]. Because basic affects influence more complex affects, such as brand image and product satisfaction, designers must be able to set a product’s sensory properties based on the target affects that they want to convey to the user. Various research studies in the field of affective engineering are concerned with the external appearance of the product [4], visual design [5], surface material [6], characterization of operation [7] and feedback sound [8] for affective satisfaction. The affective satisfaction experienced in a user’s sense of force, such as perceived product maneuverability and robustness, is an area that has received less attention. Research on the sense of force is still relatively insufficient compared to that on other senses

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