Abstract
A HERE is SHARP DIVISION OF OPINION as to whether too much ammonia capacity has been added. The 1957—58 business recession and a wet spring seem to confirm the belief that the industry is over-expanded. We doubt, however, that old and new manufacturers have built up facilities without first conducting exhaustive market research studies. Ammonia is a basic chemical building block. A number of newcomers have risked temporarily unsettled conditions to get in on the ground floor, and their long-range optimism appears justified. Strong support for such optimism is supplied by a searching analysis of future markets by R. P. Westerhoff, vice president of Ford, Bacon and Davis, New York management and engineering consultants. Westerhoff estimates that the synthetic ammonia industry will have to increase its capacity by about 80% to meet farm and industrial demands by 1975. At today's costs this would require capital investment of $400 million, he says. In an era of ...
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