Wildlife Tourism: Technology Adoption for Marketing and Conservation

Abstract

Citing some key examples from selected parts of the world, this conceptual chapter concentrates on technology application for both promotion and conservation of wildlife tourism. Also, the chapter sheds light on relatively two unexplored and less heard wildlife tourism destinations from Bangladesh and India. Examples from Bangladesh and India are expected to visualize the context where, technology application can essentially bring changes of mostly positive types. Wildlife tourism is said to get the attention of academics, researchers, and benefits groups across the world. The obvious reason is its appeal to special tourist groups. This chapter validates the application of appropriate technologies to leave positive impacts on wildlife tourism. It suggests that wildlife tourism needs to capitalize the perceived potentials of online networking readily available on the Internet for wildlife tourism branding and marketing in the global market place. This type of tourism also needs to be aligned with specially developed technological innovations for conservation initiatives in wildlife tourism. In particular, the application of unique technologies is much needed for safeguarding and protection of wildlife when, illicit activities are turning as a backdrop of wildlife tourism. This chapter finds a congenial interrelationship between special technology application and the generic betterment of wildlife tourism. This chapter thus concludes by exploring the basic requirements of useful technology application while stressing on allowing wildlife species to move freely and safely to support tourism activities. “Wildlife tourism also shows equal growth prediction….”