Abstract

This paper claims that for wildlife-rich destinations such as the Northern Territory, the analytical focus of wildlife tourism research ought to shift from that of the tourist–animal encounter (in terms of personal motivations, impact on the animal welfare, etc.) towards that of habitat sustainability, multiple uses and larger-scale impacts on those habitats. This paper overviews selected findings emanating from wildlife tourism research related to visitor behaviour, marketing and economic activity undertaken around the wetlands of Northern Australia. In its final part, the paper suggests that the concept of ‘landscape’ constitutes an appropriate and under-utilised analytical device connecting in a workable scale the most relevant management issues associated with wildlife in multiple uses context, and that this allows to address jointly wildlife tourism marketing and planning considerations.

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