Wie „ticken“ Kleinanleger auf dem Finanzmarkt? Einblicke in ein qualitatives Forschungsprojekt

Abstract

The situation of private investors in Germany is widely unexplored. In line with that fact, the paper analyses on the basis of the results of a qualitative sociological research project three essential dimensions of their investment practice. In a first step, we focus on the experienced investment advisory from the point of view of the advised, to analyse then the underlying information behavior of their investment decisions. In a final step we look at their tangible decision-making and financial skills. By doing so, we focus on typical problems and challenges facing private investors.