Abstract
As this column was coming due, I was on a road trip from Pennsylvania to Florida, and Interstate 95 was speckled with attention‐grabbing billboards, including the clever messages I led with: two for hotels advertising a free hot breakfast and the two others promoting a brand of canned black‐eyed peas and yams. Perhaps my favorites — and the most enticing — were for South of the Border, Georgia Peach World, and Florida Citrus Center, all of which led my husband and me to exit the highway for kitschy gifts and local flavor.
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