Abstract
The changing open science landscape leads to new requirements and expectations in terms of dissemination, communication and outreach. With the increasing importance of micro blogging, social media and other interactive Web 2.0 channels for communicating research outcomes to target audiences outside academia, pressure on researchers to apply more marketing-oriented communication strategies and produce related content increases. In this paper we discuss how research dissemination and communication as well as the roles of researchers and science communicators are transforming in an open science context. We argue that the introduction of new science communication roles and positions is necessary to solve current gaps in public science communication.
Highlights
An example is taken from the guidance for communicating EU research and innovation from H2020 projects issued by the European Commission, which clearly advises the funded consortia “to take part in various activities that will bring their research to the attention of as many relevant people as possible” (European Commission 2014, 1)
In the conclusion we propose an approach to address these issues and explain why we think that creating new science communication roles and positions are necessary2
Mass media outlets have lost their former dominant position compared to the increasing importance of social media platforms such as Facebook, Twitter and YouTube to reach public audiences (Fingerle 2017)
Summary
During the past two decades, dissemination of research has changed considerably This is the result of two main developments. In context of the growing demand to target audiences beyond academia, e.g. by research funders, researchers are confronted with the need to adopt different dissemination methods and skills than they are used to. A survey done in context of the H2020 project OpenUP (Kraker et al 2017, 21–33) revealed that while we could observe enthusiastic uptake of innovative dissemination approaches with specific groups of researchers, there was a considerable gap in practice when it came to disseminating research through alternative channels or formats. The transformation of research dissemination and communication in an open science context as well as related challenges and gaps that we observed are presented.
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