Why Should I Stay? Prediction on Factors Influence Employee Intention to Stay in Fast Food Restaurants in Malaysia

Hazrina Ghazali,Nurnabiha Roslan

doi:10.6007/ijarbss/v11-i10/10906

Abstract

Why Should I Stay? Prediction on Factors Influence Employee Intention to Stay in Fast Food Restaurants in Malaysia

Highlights

Fast food industry or quick-service restaurant (QSR) is a food establishment where consumers usually order or select items on the menu and directly pay before they eating (Wahab, 2017)
A multiple regression was run to predict intention to stay with the three variables above and results found that 44.3% of variance in fast foods restaurants’ employees was explained by organizational commitments (OC), perceived supervisor support (PSS), reward system (RS)
Findings obtained from this study was able to answer research objective one which findings indicated that Organization Commitment (OC), Perceived Supervisory Support (PSS) and Reward System (RS) identified as factors that influence employees to stay working in fast food restaurants

Summary

Introduction

Fast food industry or quick-service restaurant (QSR) is a food establishment where consumers usually order or select items on the menu and directly pay before they eating (Wahab, 2017). Fast food restaurant provides constant set of menu and standard quality to lowest the time for the consumer to get the product information (Habib, Dardak, & Zakaria, 2011). Fast food restaurants are one of the rapid growth companies around the world in recent years and Malaysia is no exception to this development. According to Malaysia’s Foodservice Annual 2017 reported that Malaysia has a wide variety of dining establishments, including full service restaurants, fast food restaurants, cafes, food stalls, food courts, eat-in bakeries, and pubs and bars to (Wahab, 2017). The researchers mentioned that American franchises was arise throughout Malaysia and dominance the local fast-food sector such as QSR Brands (KFC), Golden Arches (McDonald’s) and Secret Recipe Cakes & Café dominate the consumer foodservice sector in Malaysia

Objectives

Methods

Results

Discussion

Conclusion