Abstract
Aim/Purpose: The paper introduces new concepts including cognitive mapping, cognitive message processing, and message resonance. Background: This paper draws upon philosophy, psychology, physiology, communications, and introspection to develop the theory of cognitive mapping. Methodology: Theory development Contribution: The theory offers new ways to conceptualize the informing process. Findings: Cognitive mapping has a far-reaching explanatory power on message resonance. Recommendation for Researchers: The theory of cognitive mapping offers a new conceptualization for those exploring the informing process that is ripe for exploration and theory testing. Future Research: This paper forms a building block toward the development of a fuller model of the informing process.
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