Why people are becoming addicted to social media: A qualitative study.

Abstract

BACKGROUND:Social media addiction (SMA) led to the formation of health-threatening behaviors that can have a negative impact on the quality of life and well-being. Many factors can develop an exaggerated tendency to use social media (SM), which can be prevented in most cases. This study aimed to explore the reasons for SMA.MATERIALS AND METHODS:This qualitative study was conducted using content analysis. A total of 18 SM addicted subjects were included through purposive sampling. Data were collected through semi-structured interviews and analyzed using the Lundman and Graneheim qualitative content analysis method. A total of 18 SM addicted subjects were included through purposive sampling. Data were collected through semi-structured interviews and analyzed using the Lundman and Graneheim qualitative content analysis method.RESULTS:The main category of “weakness in acquiring life skills” was extracted with three themes: “problems in socializing” (including communicating and escaping loneliness), “problems in resiliency” (including devastation in harsh conditions and inability to recover oneself and “lack of problem-solving skills” (including weaknesses in analysis and decision making and disorganization in planning).CONCLUSIONS:Weakness in life skills plays an important role in individuals’ addiction to SM and formation of the health-threatening behaviors. Since SMA can affect behavioral health, policymakers must adopt educational and preventive programs to increase the knowledge and skills of individuals in different societies in the modern world.