Abstract

While there has been an explosion of scholarly interest in the historical and contemporary social, economic, and political status of U.S. Latinx individuals and communities, the majority focuses on traditional Southwestern U.S., Northeastern U.S., and South Florida rural/urban enclaves. Recent “New Destinations” research, however, documents the turn of the 21st century Latinx experiences in non-traditional white/black, and rural/urban Latinx regional enclaves. This socio-historical essay adds to and challenges emerging literature with a nearly five-century old delineation of Latinidad in the Intermountain West, a region often overlooked in the construction of Latina/o identity. Selected interviews from the Spanish-Speaking Peoples in Utah Oral History and Wyoming’s La Cultura Hispanic Heritage Oral History projects shed light on Latinidad and the adoption of Latinx labels in the region during the latter third of the 20th century centering historical context, material conditions, sociodemographic characteristics, and institutional processes in this decision. Findings point to important implications for the future of Latinidad in light of the region’s Latinx renaissance at the turn of the 21st century. The region’s increased Latino proportional presence, ethnic group diversity, and socioeconomic variability poses challenges to the region’s long-established Hispano/Nuevo Mexicano Latinidad.

Highlights

  • Intermountain West, 1528–2020.Shortly after I assumed my duties as the University of Wyoming Chicano StudiesProgram Director in 2003, a high school counselor from Cheyenne, Wyoming telephoned me to wish me well

  • Lula Jacquez, 54 years old and born in the Southern Colorado, San Luis Valley preferred a Spanish American identity since her “grandparents came from Spain and not Mexico.”

  • Real or perceived Spanish ancestry, New Mexican origins, higher-class status, marital assimilation, and rural isolation influenced a preference for a Spanish American identity

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Summary

Introduction

After I assumed my duties as the University of Wyoming Chicano Studies. Program Director in 2003, a high school counselor from Cheyenne, Wyoming telephoned me to wish me well. Part of the conversation revolved around me considering a name change for the program to Nuevo Mexicano Studies. This was not as surprising for me after I gradually learned that much of the early Latinx migration into Wyoming was from the northern New Mexico region in search of economic opportunity (Martínez and Fonseca-Chávez 2021; Rios-Bustamante and Vialpando 2001). As a self-identifying Nebrasqueño, or a Chicano born and raised in Nebraska, the project excited me. My hometown in the Nebraska Panhandle is part of Sugar

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