Abstract
In the past decade or so it has often been said that for leaders, it is the soft stuff that is the real hard stuff – a quote that has even been attributed to Jack Welch. While it is generally agreed that the hard stuff is what can be measured, definitions of the soft stuff are legion, from brand design through emotional intelligence, to talent development, engagement, innovation and “people issues”. Sometimes the distinction is made as if between IQ (Intelligence Quotient) and EQ (a measure of Emotional Intelligence1). Most people agree however that the soft stuff, whatever it is, isn’t measurable and that for sustainable business success, leaders need both.
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