Abstract
It is widely argued that Spotify is one of the most dominant media and enterprises as a world-class platform for music streaming. Spotify’s market dominance, user base, and influence in the music industry make it a significant player and a successful media company in the streaming space.To find out the reason why Spotify can remain successful while there have been dramatic changes throughout the media and entertainment sectors over the past several years, This study is divided into four parts: Company Background, Current Strategy, Why you Feel it Will be Dominant in the Future and Your Recommendation to Assure success.In the last but most important part, I advocate some suggestions to ensure Spotify’s future success in both the near and long term; they can be briefly summarized in the following keywords: Revenue Streams, User Experience, Podcasting, Global Presence, Artist Relationships, Technologies, Collaborations, Innovative.
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