Why is Applying a Complete Product Sorting Technique Essential for Empowering Cococraft Craftsmen?

Abstract

Applying a complete sorting technique is essential for the empowerment of cococraft craftsmen. However, complete sorting is often overlooked. Mixed products make the price the same. The research objective is focused on studying the benefits of applying complete sorting techniques to the empowerment of cococraft craftsmen. The research location is a cococraft production center located in Purbalingga Wetan, Purbalingga Regency, Central Java Province, Indonesia. The types of research data are primary and secondary. The research method is a descriptive case study with a qualitative-quantitative approach. The results showed that most respondents simply sorted raw materials, shapes, and sizes. Few respondents did complete sorting. Complete sorting is beneficial in increasing the respondent's ability to group products according to quality, estimate the right price, reduce price cuts, increase service, speed up sales time, expand marketing, guarantee customer markets, ease of marketing, inflation, increased mutual trust, establish business cooperation and social relations. The price of cococraft with the whole sort is higher, thus increasing revenue. Complete sorting includes selecting raw materials, shape, size, organ integrity, physical strength, color, texture pattern, surface smoothness, production status, durability, and practical benefits. The application of complete sorting techniques needs to be continuously diffused to craftsmen so they can obtain various functional benefits that support empowerment. Critical diffusion comprises regular consultative advocacy facilities between experienced craftsmen and others.