Why Farmers Prefer to Use Warehouse Receipt System in Turkey: An Integrated Model Approach

Abstract

The warehouse receipt system (WRS) in agriculture has been considered a solid tool to support the agricultural sector. In comparison to other nations, Turkey has initiated the adoption of WRS recently. Therefore, the attitudes, abilities, and perceptions of farmers regarding current practices are of great importance. This study identified the factors influencing farmers’ intention to use WRS and categorized them based on these factors in Turkey. The conceptual framework of the study is constructed on the Theory of Planned Behavior, the Technology Acceptance Model, perceived cost, innovation openness, and organizational factors. Explanatory factor analyses were utilized to reveal reliability and sampling adequacy of the factors, and a cluster analysis was conducted to categorize the farmers based on the factors. The results showed that 38.40% of the farmers exhibited a high tendency towards using WRS in the future. These individuals demonstrated notably positive attitudes, social norms, and perceived behavioral ability, and they also held favorable perceptions towards WRS (perceived ease of use, perceived usefulness, perceived cost). This study could assist intermediaries, industrialists, and decision-makers in improving the system and developing action plans.