Why don’t we consume energy more efficiently? a Lisbon Parish council case study

Abstract

Introduction: Almost 50% of the European Union’s final energy consumption is used for heating and cooling, 80% of which in buildings. The European Commission recently issued the “Efficiency Energy First Principle,” a formal recommendation to EU countries prioritizing energy efficiency measures over other energy-related investments. Decarbonizing the aging housing stock represents a significant challenge to Southern Europe and the remaining Member States. This exploratory research aims to understand why Portuguese people fail to increase their energy efficiency; it then proposes potential interventions. Several studies have looked into the effect of technology-based and behavior-based strategies (individual, socioeconomic and demographic, as well as contextual factors) regarding residential energy consumption. Few, however, have brought all these factors together in one project as in this case.Methods: We used the integrative COM-B model to investigate three core influences of behavior, namely, capability, opportunity, and motivation in a qualitative analysis of a sample of citizens of one specific Lisbon, Portugal community. The Behavior Change Wheel model was then used to propose interventions that might promote energy-responsible behavior.Results: Our finding suggests that investments in structural strategies, and, above all, in behavioral strategies are needed to achieve efficient residential electricity consumption. Specifically, we found a lack of capability (i.e., people’s physical skills and strength, knowledge, and regulation skills) represented the greatest barrier to energy consumption efficiency. A lack of motivation (involving habits and self-conscious intentions or beliefs) was the least decisive factor in the adoption of efficient energy consumption behaviors.Discussion: We therefore recommend the following interventions: 1) training and enablement addressing residents’ physical capability (primarily the replacement of high consumption equipment); 2) training, restriction, environmental restructuring, and enablement would increase residents’ physical opportunity (arising from poor home insulation and citizens’ lack of financial resources to invest in energy solutions); and 3) education, training, and enablement to change psychological capability (regarding insufficient or confusing energy use information).