Why don’t people care about women? Women’s sport on the decision-making agenda in Brazil based on stakeholder’s perspective

Abstract

ABSTRACT This study aimed at assessing why women’s sport is not included in the Brazilian decision-making agenda, in addition to show some alternatives to overcome this condition. Six female sport stakeholders were interviewed. The interviews were carried out in 2022, transcribed and analysed by using Bardin’s Content Analysis (2011). It was concluded that women’s sport does not enter the decision-making agenda due to the fact that it is not considered a political problem and because there are no women’s political movements in Brazil. As alternatives, it is essential to have representativeness of women in sport, especially in leadership positions, visibility on the topic, and to create policies, plans and projects aimed at women’s sport.