Abstract
<p style="text-align:justify">The aim of this study investigate to the reasons why the usage of Social Network Sites (SNS) makes users happy. To this end, the study was conducted with as a qualitative research method. The phenomenological design, which is a qualitative research method, was utilized for determining why SNS usage cause happiness and having a better to understand of how SNS users describe SNSs and what they feel about it. The study group was composed of 137 university students (60 males and 77 females) attending the Faculty of Education, Faculty of Science, Faculty of Literature, and Faculty of Economics and Administrative Sciences at a university in the southwestern of Turkey. A structured, open-ended interview was used as the data collection instrument. The contributors were asked the question “Why does SNS usage cause happiness?” and their answers were retrieved. The answers were encoded and entered to the NVivo software to conduct analyses. Based on the most frequent answers of the participants, three different experts were consulted and seven themes were created accordingly. These seven themes include Need for Stroke, Self-Concealment, Ease of Interaction, Ease of Accessing and Disseminating Information, Ease of Shopping, Leisure Activity, and Fear of Missing Out. Subcategories were also created for these seven themes. It was concluded that the theme of FoMO is nourished by all other themes.</p>
Highlights
According to the report published by Kemp (2017), there are 3.77 billion internet users globally and 2.80 billion of them have social media accounts
The aim of this study investigate to the reasons why the usage of Social Network Sites (SNS) makes users happy
An increase of 30% in mobile phone usage has occurred while there has been a decrease in computer usage. 2016 saw an increase of 10% in internet usage compared to 2015 and, number of social network site (SNS) users increased at 21%
Summary
According to the report published by Kemp (2017), there are 3.77 billion internet users globally and 2.80 billion of them have social media accounts. Kemp’s (2017) report s tates that there are 48 million active internet us ers in Turkey. Based on the data of “Address Based Population Registration System” results by TUIK (2016), Turkey’s population has been 79, 814,871 as of December 2016 It can be concluded between Kemp’s (2017) report and TUIK (2016) data that more than half of Turkey’s population is an internet us er. The number of regular internet us ers and the number of thos e who use i nternet every day or at least once a week have increased. As for the purposes of internet users in Turkey, creating a profile on SNSs takes the first place with 82.4% and the number of active SNS us ers increased at 14% (Kemp, 2017; TUIK, 2016). The second most popul ar SNS is Facebook at 54% which is followed by Instagram (45%), Twitter (44%), and WhatsApp (40%)
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