Abstract

Today, a growing number of women are becoming entrepreneurs and holding a greater percentage of leader roles. We develop a research model, grounded in gender role theory and expectancy violations theory, about why and when women entrepreneurs behave dominantly in the workplace, and what consequences come of it. Utilizing a family embeddedness perspective, we propose that women’s dominance in providing family income is positively related to venture performance via increased entrepreneurs’ workplace dominance. Less industry experience strengthens the positive relationship between dominance in family income and workplace dominance, and also promotes an indirect effect of dominance in family income on venture performance through workplace dominance. Data collected from 58 women entrepreneurs and 271 members of their top management teams through a two-wave survey support our hypotheses. This study enriches the women entrepreneurship literature.

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