Why Do We Keep Going Back? A Q Method Analysis of Our Attraction to Horror Movies

Abstract

For some, attending a horror movie is an agonizing experience that brings on nightmares and causes physical and emotional pain, while others rush to theaters with enthusiastic anticipation for the thrill and excitement the horror movie will bring. Why the difference? The purpose of this study was to identify why horror fans are attracted to horror movies and to provide a better understanding as to why this movie genre captivates millions every year. Through the Q sorts of horror movie fans, three factors were identified, adrenaline junkies, who represent the stereotypical sensation-seeker, white knucklers, who get scared and have nightmares but love watching horror movies, and detectives who see horror movies as a intellectual experience where they try to figure out the plot. The results show that horror movies do attract a diverse audience and that fans are much more complex than the stereotypical thrill seeker. Why do we continue to go to the theater to see horror movies when we know the results will be so disturbing? Why do we stand in line to buy a ticket for a movie we know is going to give us nightmares and keep us up all night? To most, placing oneself in the uncomfortable situations brought on by fear and terror is inconceivable and something to be avoided at all costs. Others, however, flock to theaters in eager anticipation to see