Why do shoppers keep making online shopping trips? Learning from evidence in Bandung, Indonesia

Abstract

Abstract Studies from most developed countries provide evidence that e-shopping decreases the need for shopping trips. Considering the unique characteristics of infrastructure as well as cultural background, this study investigates the hypothesis that there is another impact of online shopping on shopping trip behavior, namely, on the travel behavior of shoppers. The investigation used data from Bandung, Indonesia, to represent developing countries. The study found that online shoppers keep making trips as a substitution for, as well as a complement to, their in-store shopping. Shoppers’ decisions are found to be significantly influenced by their e-shopping experience, both positively and negatively. This study also found that e-shopping spending is influenced by in-store shopping frequency and spending.