Why Do People Use the Ride-Sharing Service

Abstract

In recent 20 years, Information and Communications Technologies (ICTs) has made progresses rapidly, expanded its scope of influence constantly through connection with client-side mobile terminal, as well as accelerated development and increased influences of commercial application needs like social media, network community, electronic commerce, mobile commerce and Internet. Till now, Internet, social media and mobile commerce all closely correlate with consumers' life and become associated with each interpersonal network, but also lead to sense of alienation between people in real world. Only interpersonal selflessness can make the world tend to be harmonious and united. Selfless sharing between people helps utilize the limited global resources sufficiently and effectively, and generate the new important role in commercial economy - sharing economy. Therefore, enterprise business managers urgently need to understand the connections with motive, attitude and behavioral intention requirement of consumer's using sharing economy services, so as to take the preemptive opportunities in future business development. By finding the existed and potential consumers, The primary concern of this research is to analyze the impacts of perceptions on reputation, social value, habit, attitude and consumer behavioral intention to use a ride-sharing service. Therefore, the questionnaire was completed by survey data $(N=1s36)$ gathered from active consumers who have participated in ride-sharing service with Didi Chuxing in China. Then analyzed with structural equation modeling (SEM), and confirmatory factor analysis (CFA) was also applied, using the software of SmartPLS 2.0, to verify if the empirical survey data become suitable to the proposed research model. Finally, the consequences of this study offer empirical research proof that reputation, social value, habit and attitude all influence the consumers behavioral intention to use a ride-sharing service in sharing economy. All the results of this research with implications for theory and practice would be further pondered, too.