Why do People Continue using the Webinar Application? Insight in the New Normal Period

Abstract

Webinars have been widely used in the education before the COVID-19 pandemic due to the application development in the face-to-face learning process. When someday the pandemic ends, will the habit of using webinar technology also end? This study aims to examine what factors influence participants to continue using webinars during the new normal. The conceptual model was built using the Stimulus-Organism-Response (S-O-R) theory, involving 429 respondents. Their quantitative perceptions were processed using PLS-SEM assisted by Smart PLS 3.3.2 software. Factors that influence Satisfaction (SAT) and Perceived Usefulness (USE) are Perceived Enjoyment (ENJ), Perceived Ease of Use (EOU), Perceived Security (SEC), and Perceived Content Quality (QUA) while Webinar Application Continuous Intention (CONT) factor are influenced by Social Influence (INF), Satisfaction (SAT), and Perceived Usefulness (USE). Thus, the webinar application will continue to be used together with the face-to-face method, which will be opened gradually.