Why Do Issues “Whose Time Has Come” Stick Around? Attention Durability and the Case of Gun Control

Abstract

In any healthy democracy, myriad policy issues compete for the public’s attention. Most remain on the periphery of politics, either because they achieve salience only in narrow communities of interest or because they grab headlines only for brief periods of time. But sometimes issues become what we term “durable attention items”—they capture public attention and sustain it over many years. Why? We focus on one such newly durable issue—gun control in the United States. Using an original dataset of roughly 4,500 letters to the editor over a 40-year period, we demonstrate that this once-episodic issue, long dominated by a narrow constituency of pro-gun advocates, has become a mainstay of mass politics. We show that the gun issue’s growing agenda status is due entirely to pro-regulation people mobilized by a combination of contextual factors, namely regularized mass shootings and efforts to relax gun policy, working in tandem with partisan polarization. Besides offering novel evidence of a fundamental shift in American gun politics, the study contributes to our theoretical understanding of how episodic issues come to command consistent political engagement over the long term.