Why do European consumers smoke? Responses from the rational addiction model

Abstract

AbstractIn this paper, we test whether European consumers are addictive smokers and, if this is the case, then whether such addictions can be explained by the rational addiction theory. To this end, we start from a non‐separable intertemporal utility function, which allows us to derive a demand function that is estimated using tobacco time‐series. The results are in accordance with the model of rational addiction for all European smokers. Thus, we observe the addictive character of tobacco consumption and, secondly, we note that the addiction is not the result of myopic consumer behaviour, but rather of the maximization of total utility, implying that consumers consider the future effects of their current decisions.