Abstract
Markets for products like solar panels, fairtrade food, or plant-based meat aren’t driven purely by the desire for financial profit, but also by the goal of addressing certain social and environmental challenges. Why do companies choose to enter such moral markets? It’s not just about resources, but also a firm’s identity and the social context, as Dr Panikos Georgallis explains.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
