Abstract
Global business continues to evolve at a mind-boggling speed; it absorbs all types of endeavors and, first and foremost, integrates the activities of human beings representing different cultures. Culture and cultural theory remain the subjects of research by various disciplines. Marketing scholars and practitioners explore and analyze how culture affects consumer motivation and consumption patterns. Management scientists and consultants examine and scrutinize the influence of culture on the organizational structures and effectiveness of teamwork. Without attention to the cultural content in the management of organizations and marketing activities, all strategic plans will remain the proverbial good intentions paving the road to hell. The Journal of Management and Training for Industries espouses a multi-disciplinary perspective and represents the forum for open-minded discussions useful for academics, practitioners, and policy-makers. It was only logical to invite to this forum the representatives from the management and marketing disciplines to consider the exceedingly important cross-cultural issues affecting such diverse business topics as international marketing, organizational diversity, corporate social responsibility, and performance of global virtual teams.
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