Abstract

The focus of the paper is to put forward the case that critical perspectives on the relationship between the arts and management deserve greater attention. Three cultural critics (beyond the conventional management pale) have questioned the growing managerialist orientation of arts organizations. Raymond Williams has been concerned with the spread of the consumer ideal into non-commercial fields. Hans Haacke has drawn attention to the complex relationships between art museums and corporate sponsors, namely the broader political and economic agendas of business enterprises. Pierre Bourdieu has cast doubts on the myth of innate taste, and outlined the social conditions which underpin the consumption of cultural products. It is suggested that managerial imperatives, making a commitment to accountability and cost effectiveness, need also to support a commitment to excellence and artistic integrity and a commitment to accessibility and audience development.

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