Why Collaborate in a Physical Internet Network?—Motives and Success Factors

Abstract

The vision of the Physical Internet (PI) involves both sharing logistics resources and information exchange within an open network. The implementation of PI is seen as a promising contribution toward sustainable logistics. This paper investigates motives for and success factors in collaborating in a PI network. We apply an interpretive case‐based research approach involving four shippers and three logistics service providers (LSPs) that operate in a PI network. Motives are defined as the reasons that encourage an organization to enter the PI network. Success factors are conditions required for organizations to continue collaborating in a PI network. This is the first PI study conducted in a multi‐industry context. The findings demonstrate the central and neutral orchestration of resources (i.e., physical, digital/intangible, and relational resources) as a substantial and multi‐faceted issue in PI and continuous PI collaboration. A well‐accepted theory (Resource‐Based View) and its most recent extension (Resource Orchestration Theory—ROT) frame and guide our research. ROT informs the deployment of physical, digital/intangible, and relational resources by a neutral orchestrator in a PI network. The knowledge of motives and success factors allows the development of future user‐oriented PI services that are likely to be accepted by shippers and LSPs.