Why Can Green Social Responsibility Drive Agricultural Technology Manufacturing Company to Do Good Things? A Novel Adoption Model of Environmental Strategy

Stanley Y B Huang,Yue-Shi Lee,Shih-Chin Lee

doi:10.3390/agronomy11081673

Stanley Y B Huang, Yue-Shi Lee + Show 1 more

Open Access

https://doi.org/10.3390/agronomy11081673

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Journal: Agronomy	Publication Date: Aug 23, 2021
Citations: 7	License type: CC BY 4.0

Affiliation: Ming Chuan University, Chihlee Institute of Technology

Abstract

The present research proposes the hierarchical linear modeling model (HLM) that describe how green social responsibility (GSR) predict the environmental strategy (ES) of agricultural technology manufacturing companies by the intermediary effects of the supervisor’s green promise (GP) based on symbolic context theory. This study collected data with 150 supervisors from 50 different agricultural technology companies in Taiwan to analyze the HLM. The results suggest that vendors of agricultural technology companies should establish GSR to increase GP, which consequently can increase the companies’ adoption of the ES. It is now the first to establish a milestone, propose a novel adoption model—GP and its antecedents through the HLM to predict the adoption of ES. These findings can upgrade the related literature of agriculture and can provide the procedure in implementing ES in agricultural technology companies.

Highlights

Contemporary agricultural technology manufacturing companies should adopt a good strategy to optimize agricultural production and environmental strategy to handle environmental issues, which is confirmed as a significant source of competitive advantage [1,2,3,4] because of external stakeholders [5,6,7]
This study poses a novel perspective that using green social responsibility (GSR) predicts environmental strategy (ES) through an intermediary mechanism of green promise (GP) of supervisors based on symbolic context theory [11]
Previous researcher [14] calls that little study to study corporate social responsibility at the organization level to yield a literature gap, so the present study poses how GSR and GP of supervisors s at cross-level can affect company’s ES adoption at the same time by the multilevel growth curve model (HLM) [15] to respond this gap

Summary

Background

Contemporary agricultural technology manufacturing companies should adopt a good strategy to optimize agricultural production and environmental strategy to handle environmental issues, which is confirmed as a significant source of competitive advantage [1,2,3,4] because of external stakeholders [5,6,7]. Previous researcher [14] calls that little study to study corporate social responsibility at the organization level to yield a literature gap, so the present study poses how GSR and GP of supervisors s at cross-level can affect company’s ES adoption at the same time by the multilevel growth curve model (HLM) [15] to respond this gap. According to the symbolic context theory [11], the GSR is a crucial symbol to guide the self-concept of supervisors to fit environmentally responsible, suggesting the antecedent role of GSR to GP. GSR and GP at the Organization Level Previous studies [22,23,24] have examined corporate social responsibility and affective commitment at the organization level through the theory of the multilevel method [25], so GSR and GP should have a similar context.

Material and Methods

Green Promise

Model Validation

ResuHlt2s AnalysHis

Academic Contribution

Findings

Conclusions