Abstract
American culture is known for its emphasis on freedom‐promoting values such as self‐determination and autonomy. Yet, a large segment of American society endorses a conservative ideology that seems to go against these values. In this article, we empirically show that conservatives’ weaker endorsement of autonomy values predicts a preference to be an amorphous entity in a tight, uniform group (Study 1A). We do so by implementing a novel measure of sociocultural tightness that is not based on self‐report items. We subsequently show that cultural (East–West) differences in this preference can be explained through a similar mechanism (Study 1B). Hence, we show that some cognitive processes of American conservatives are similar to those of individuals coming from more collectivist, non‐Western societies.
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