Abstract
This research report addresses the question ‘Whose interests are served by the portrayal of childbearing in popular magazines for women?’. The methodology was feminist content analysis using semiology. Sixty-nine womens' magazines of women's were assessed for analysis and four were finally selected because they represented a detailed description of women's thoughts and feelings about birth. This paper presents a single in-depth analysis as an exemplar of how childbearing is portrayed in popular magazine's for women.
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