Abstract
Growers in developed as well as developing countries are seeking new or alternative crops to support rural employment, generate export earnings, and decrease crop surpluses in major crops. A key component of new crop development strategies is wholesale marketing feasibility. This article presents a model of how to analyze the feasibility of providing marketing services for new crops. The example used is a fresh-market, potato packing facility in Union County, New Mexico. The approach used in this study is applicable to growers in developing countries seeking to enter new or alternative crop markets.
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