Abstract
Dale Cyphert’s thoughtful commentary “Who We Are and What We Do, 2008,” based on a survey of Association for Business Communication (ABC) members, discusses demographic changes, traces the development of the organization through its discussion of such issues as discipline self-examination, and suggests directions for the organization going forward. This response comments on the role of the ABC and suggests that the current economic worldwide upheaval and the resulting changes that may ensue provide a context that must be considered in any strategic planning by the organization and by its members.
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