Abstract
The Last Dance is a sports documentary miniseries focusing on the 1997-98 NBA champions Chicago Bulls and their star Michael Jordan. Through the lenses of The Last Dance, whose global popularity has been unprecedented for a documentary, we highlight the need to critically discuss value. First, this paper provides a concise account of the ambivalent nature of value from a historical perspective. We then discuss the Bulls’ General Manager dispute with Jordan over whether the players or the organization win championships; and the Scottie Pippen “injustice” according to which Pippen, a top Bulls player, was underpaid. By addressing these two issues, we show that all value is socially produced. We conclude that all value approaches are imperfect, temporary and context-specific, and point to the commons sphere for more inclusive understandings of value.
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